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Brand Advisory & Content Creation
Brand Advisory & Content Creation
December 2022 - March 2023
Freelance
'Assisting in rethinking a successful and growing brand, while updating online media.'
Smart City Stays (formerly Century City Letting) was a well-established brand with a strong foothold in the Century City property space. My role was to contribute to the transition by envisioning the brand’s future, refining its positioning, and modernizing its content. I played a key role in branding discussions, explored cost-effective marketing solutions, and captured a comprehensive suite of visuals to enhance their online presence. From high-end penthouses to key city locations, I planned and executed all video and photography to refresh their listings and promotional materials, ensuring Smart City Stays remained visually compelling and competitive.
01/ TASKS AND RESPONSIBILITIES
Marketing
Consultation
Marketing
Consultation
Advised on cost-effective marketing strategies to maximize reach and engagement.
Explored AI solutions for automation and efficiency.
Developed simplified content plans to streamline ongoing marketing efforts.
Focused on strengthening B2B marketing initiatives to elevate the brand’s corporate appeal.
Rebranding & Brand Strategy
Rebranding & Brand Strategy
Facilitated the transition from Century City Letting to Smart City Stays.
Brainstormed brand identity, messaging, and future positioning.
Contributed to defining a clear vision for the brand’s evolution.
Content
Creation
Content
Creation
Captured a large volume of high-quality photos and videos to refresh the website and digital listings.
Shot exterior and interior visuals of buildings, facilities, and accommodations.
Created compelling video content showcasing Smart City Stays’ offerings for their previous website.
Videography & Photography
Videography & Photography
Planned and executed multiple shoot days, ensuring all key aspects of the business were covered.
Coordinated with property managers and stakeholders to secure filming permissions.
Ensured high-quality, professional imagery to enhance the brand’s digital presence.
02/ WINS & HIGHLIGHTS
Explored and captured the rapidly expanding Century City complex, a dynamic and evolving urban space.
Gained exclusive access to stunning penthouses with breathtaking views.
Honed my photography skills in a new and challenging environment.
First solo video gig—an exciting milestone in my videography career.
First time using a gimbal on a DSLR, adding a new layer of technical expertise.
Played a part in shaping the future vision of a brand with immense potential in a prime location.
03/ WHAT I LEARNT
You don’t become an expert overnight. Mastery takes practice, and hands-on experience is the best teacher.
Keep upskilling. Staying stagnant isn’t an option—continuous learning is key to staying relevant.
Equipment matters. While skill is crucial, some tools have hard limitations. Realizing that a 7D wasn’t ideal for video pushed me to upgrade and refine my approach.
Adaptability is essential. Working within an evolving brand structure required a flexible mindset and problem-solving approach.
My Work
My Work
Want to see what else I've done? Click here
Contact Me
Contact Me
Like what you saw and need some assistance? Let's get in touch!
Cell: +27 72 891 8142
Email: daniankoen.marketing@gmail.com
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