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Marketing & Content Coordinator
Marketing & Content Coordinator
1st Feb 2024 - 11th October 2024
Contract
Built a brand and customer journey from scratch, launching unique wine farm tour products in South Africa. Led all things marketing, branding, website design, content management, and production.
Epic Escapes SA was built on the idea of crafting unforgettable experiences, and I was there from the start to shape the brand into something real. My role spanned everything from brand development and content creation to outreach and partnerships with wine farms across Cape Town’s top regions. Laying the groundwork meant handling SOPs, PR, production planning, and even designing the website - bringing structure to the creative vision.
Every step was about turning an idea into something tangible, setting the stage for a brand that could stand out and grow.
01/ TASKS AND RESPONSIBILITIES
PR &
Outreach
PR &
Outreach
Built relationships with wine farm owners, managers, and teams to gain exclusive filming access.
Negotiated content deals, securing permission to film in exchange for exposure or unique collaborations.
Strengthened industry connections to facilitate smoother partnerships for future business expansions.
Positioned Epic Escapes SA as a trusted and respected brand within the wine tourism industry.
Admin &
Planning
Admin &
Planning
Spearheaded short- and long-term planning for the brand, creating workflows and SOPs for marketing, PR, communications, content, and production.
Organized and scheduled all wine farm visits, coordinating permissions and logistics.
Ensured seamless execution of content capture days, maximizing efficiency.
Developed structured plans for content distribution, blog releases, and campaign rollouts.
Project &
Team Management
Project &
Team Management
Led the project from conception to launch, overseeing every aspect of development.
Briefed and managed all team members, setting clear deadlines and deliverables to meet strategic goals.
Established efficient workflows for content production, ensuring smooth collaboration between videographers, copywriters, and designers.
Balanced multiple creative and logistical tasks while maintaining high-quality output.
Rebranding & Brand Management
Rebranding & Brand Management
Transformed South Africa Insider into Epic Escapes SA, crafting a fresh, authentic brand identity.
Developed the brand bible, writing style guides, and visual identity to ensure consistency.
Built a brand strategy designed to attract both local and international wine enthusiasts.
Created compelling storytelling to highlight South Africa’s top wine farm experiences.
Managed brand positioning and messaging across all platforms, ensuring alignment with the brand’s core values.
Strategy
Strategy
Business Strategy
Designed and structured various tour package options, tailoring experiences for different audiences.
Explored white-labeling opportunities with other service providers to expand business reach.
Identified potential brand extensions for future growth, ensuring long-term scalability.
Marketing
Conducted in-depth research to understand market trends, audience preferences, and competitors.
Developed a comprehensive marketing plan, covering digital strategies, social media growth, and content engagement.
Crafted a compelling brand narrative that resonated with local and international wine lovers.
Created a multi-channel approach to drive awareness and bookings.
Content Management
& Blogging
Content Management
& Blogging
Developed content briefs, conducted research, and aligned storytelling with brand goals.
Managed the entire blog writing process, ensuring high-quality, informative articles.
Created a cohesive strategy linking social media content to blog traffic and vice versa.
Oversaw content scheduling and execution to maintain a steady online presence.
Website Design
Website Design
Designed the entire website wireframe, focusing on user-friendly navigation and interactive content.
Briefed and collaborated with developers to ensure a seamless, visually engaging site experience.
Integrated engaging media, including videos, blogs, and immersive content, to bring wine farm experiences to life.
Expanded the website to include detailed tour packages, informative blogs, and interactive elements to drive engagement.
Production & Content Creation
Production & Content Creation
Planned, prepped, and executed on-location shoots, ensuring a structured approach to maximize content output.
Coordinated all aspects of media production, from staging and filming to post-production.
Managed all creative direction during shoots, ensuring alignment with the brand’s vision.
Edited and optimized media content for multiple platforms, maintaining top-tier quality.
Videography
Videography
Photography
Photography
Captured stunning imagery and video content showcasing South Africa’s premier wine farms.
Shot and edited high-quality visuals for promotional material, website, and social media.
Produced immersive storytelling through photography, highlighting the essence of each farm’s experience.
Built a diverse portfolio of content used across marketing and branding campaigns.
02/ WINS & HIGHLIGHTS
Successfully built a brand from the ground up, ensuring authenticity and authority in the market.
Conducted deep research to create a product tailored to South Africa’s unique wine tourism industry.
Experienced and documented some of the world's top wine farms, gaining valuable insight into the industry.
Developed an extensive portfolio of photography and video content, showcasing the beauty of South African wine culture.
Led the ideation and execution of the brand’s website, exploring UX/UI best practices for an immersive digital experience.
03/ WHAT I LEARNT
Navigating differing creative visions and aligning them for the best possible outcome.
The importance of team support and investment in an idea for its success.
How to create structured workflows and set realistic expectations to maximize efficiency.
The necessity of clear, well-structured briefs to avoid misalignment and ensure smooth execution.
The value of balancing creative freedom with strategic business objectives to create meaningful, marketable experiences.
My Work
My Work
Want to see what else I've done? Click here
Contact Me
Contact Me
Like what you saw and need some assistance? Let's get in touch!
Cell: +27 72 891 8142
Email: daniankoen.marketing@gmail.com
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