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Digital Marketing Manager
Digital Marketing Manager
1st Feb 2024 - 11th Oct 2024
Full Time
'The all-in-one solution to Paramount Mirrors & Prints marketing, branding, design, and communication needs.'
Paramount Mirrors & Prints is all about quality and style in home decor. My role? Everything marketing. From strategy to execution, content to campaigns, and everything in between.
01/ TASKS AND RESPONSIBILITIES
Strategy
Strategy
Developed and executed marketing strategies tailored to home decor and lifestyle audiences.
Designed marketing plans spanning digital, social media, and content marketing.
Managed SEO strategy to improve search visibility and drive organic traffic.
Built engagement strategies to grow the brand’s social presence and community.
Reporting
& Analytics
Reporting
& Analytics
Produced and edited all video and photo content, from social media to product listings.
Shot high-quality lifestyle and product images, enhancing brand appeal.
Ensured quick turnaround on video and photo edits for real-time marketing needs.
Admin &
Planning
Admin &
Planning
Positioned Paramount Mirrors & Prints as a quality leader in decorative mirrors and prints.
Developed visual and writing style guides, ensuring brand consistency across all platforms.
Created structured workflows, SOPs, and planning systems to streamline marketing operations.
Maintained brand integrity across marketing materials, product listings, and website content.
Marketing Management
Marketing Management
Managed and executed digital marketing efforts across various channels.
Created and scheduled content across all platforms to maintain an active and engaging presence.
Designed paid media campaigns for targeted advertising and brand awareness.
Monitored analytics and campaign performance, adjusting strategies for optimal results.
Content Management & Content Creation
Content Management & Content Creation
Planned, created, and scheduled content across social media, newsletters, and web assets.
Designed multipurpose content adaptable for organic posts, paid ads, and promotional campaigns.
Developed internal content libraries and templates for more efficient execution.
Managed content calendars to ensure consistency and strategic alignment.
Social Media Management
Social Media Management
Grew Instagram organically while engaging with the home decor and lifestyle community.
Developed content strategies tailored to audience engagement and brand positioning.
Managed social ads, audience interactions, and overall social presence.
Monitored analytics and adjusted strategies to improve engagement and reach.
Take a glimpse at their Instagram feed below.
Instagram Feed
Instagram Feed
Instagram Content
Instagram Content
Website Development & Management
Website Development & Management
Briefed and managed the website redesign process, providing wireframes and content direction.
Ensured website updates aligned with SEO best practices to improve rankings and visibility.
Regularly updated product descriptions, optimized images, and managed website analytics.
Enhanced website functionality and user experience for improved conversions.
Product Management & Online Listings
Product Management & Online Listings
Ensured seamless presentation of products across eCommerce platforms and stockists.
Managed stock information, product listings, and descriptions for optimal online performance.
Updated and optimized all product images for a polished and professional online presence.
Videography
Videography
Produced and edited product photography and video content for social media and eCommerce.
Practiced and refined product styling to enhance the brand’s visual identity.
Managed visual storytelling through engaging product showcases and brand videos.
Copywriting
Copywriting
Produced and edited all video and photo content, from social media to product listings.
Shot high-quality lifestyle and product images, enhancing brand appeal.
Ensured quick turnaround on video and photo edits for real-time marketing needs.
Photography
Photography
Produced and edited product photography and video content for social media and eCommerce.
Practiced and refined product styling to enhance the brand’s visual identity.
Managed visual storytelling through engaging product showcases and brand videos.
02/ WINS & HIGHLIGHTS
Organically grew the Instagram account, establishing a stronger brand presence.
Revamped the website, improving SEO and increasing search visibility in the home and lifestyle space.
Increased monthly website traffic, leading to higher conversions and sales.
Created structured workflows and SOPs, improving efficiency in marketing operations.
Developed standardized templates for admin, content, newsletters, and planning - ensuring long-term marketing success.
Optimised all product images and descriptions for improved eCommerce performance.
Practiced and refined product photography and videography, elevating the brand’s visual content.
03/ WHAT I LEARNT
Work smarter, not harder. Running a one-person marketing department means optimizing processes and designing content that serves multiple purposes.
Set realistic expectations. Overcommitting leads to burnout. Under-promise and over-deliver instead.
Content is king. Without fresh, high-quality content, marketing efforts stall. Management needs to understand the importance of ongoing content creation.
My Work
My Work
Want to see what else I've done? Click here
Contact Me
Contact Me
Like what you saw and need some assistance? Let's get in touch!
Cell: +27 72 891 8142
Email: daniankoen.marketing@gmail.com
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